Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
#BoycottPuma was trending on social media, with a Twitter reach of 9 million, which has since nearly doubled to 17 million. Until PUMA ends its support for Israeli apartheid, the Palestinian-led boycott campaign is only destined to grow.
As groups from New Zealand to South Africa to North America prepare for the #BoycottPUMA Global Day of Action and PUMA’s celebrity ambassadors and business partners raise ethical concerns, join nearly 60,000 people calling on PUMA to end its support for Israeli apartheid.
As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma to end support for Israeli apartheid.
Palestinians express gratitude to Algerian Fethi Nourine and Sudanese Mohamed Abdalrasool, and all athletes taking principled stands against Israeli apartheid and all forms of racism at the Olympics and across all sports.