Palestinian Campaign for the Academic and Cultural Boycott of Israel

The Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI) was initiated in 2004 to contribute to the struggle for Palestinian freedom, justice and equality. It advocates for a boycott of Israeli academic and cultural institutions for their deep and persistent complicity in Israel’s denial of Palestinian rights that are stipulated in international law.

PACBI is a founding member of the Palestinian BDS National Committee (BNC), and is tasked with overseeing the academic and cultural boycott aspects of BDS.

The BNC, including PACBI, is committed to freedom of expression as stipulated in the United Nations International Covenant on Civil and Political Rights (ICCPR) and as such rejects, on principle, boycotts of individuals based on their opinion or identity (such as citizenship, race, gender, or religion).  

Click here for a list of key PACBI guidelines and policy documents. 

Click here for a list of pledges by artists supporting the cultural boycott of Israel. 


Action Alert

Puma claims it doesn't support illegal Israeli settlements, but Puma's logo is on official Israel Football Association map of settlement teams.

Action Alert

On International Women's Day, as Puma launches the "She Moves Us" marketing campaign while supporting Israeli apartheid, Palestinian and international women in sports respond with #SheBoycotts. 


Puma apparently sought to shed some of its complicity in Israel’s violations of international law, but failed at even doing that. Puma should focus on ending all complicity in Israel's violations of Palestinian rights, not damage control and public relations campaigns.


For the 4th #BoycottPuma Day of Action, contact Puma Customer Service to say supporting Israeli apartheid is a very bad look, making Puma the Worst. Gift. Ever.

Action Alert

From Black Friday to Cyber Monday, join the meme-a-thon to let Puma know there is no room in your shopping cart for Israel’s violations of Palestinian rights.

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