Active men and women football players (association and American), entire football teams, cricket players, basketball players, boxers and others have all taken to social media to courageously show their solidarity with Palestinians living under the brutal oppression of Israeli apartheid.

Statements in support of Palestinian rights, many advocating for BDS, have been endorsed by more than 350 academic departments, programs, centers, unions and societies and garnered nearly 24,000 signatures from scholars, researchers, students and university staff worldwide.

As protests take place across the world ahead of the PUMA shareholders meeting, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid.

The professors of the University of Brasilia in Brazil have voiced their unequivocal opposition to any agreements between the university and complicit Israeli companies.

Puma claims it doesn't support illegal Israeli settlements, but Puma's logo is on official Israel Football Association map of settlement teams.

On International Women's Day, as Puma launches the "She Moves Us" marketing campaign while supporting Israeli apartheid, Palestinian and international women in sports respond with #SheBoycotts. 

Puma apparently sought to shed some of its complicity in Israel’s violations of international law, but failed at even doing that. Puma should focus on ending all complicity in Israel's violations of Palestinian rights, not damage control and public relations campaigns.