50 Cities on Six Continents Join #BoycottPUMA Global Day of Action

On Saturday, September 18, in more than 50 cities across six continents Palestinian rights supporters and sports fans participated in the #BoycottPUMA Global Day of Action. Just after the Global Day of Action, the twitter reach of #BoycottPUMA stood at a whopping 9 million. It has since nearly doubled to 17 million.

Protests were held at PUMA offices, PUMA-branded shops and retailers over the German sportswear company’s support for Israeli apartheid. Letters were delivered to store managers and leaflets distributed to customers.

In a widely shared campaign video, Palestinian athletes were joined by athletes from Asia, Africa, Europe and North America calling to boycott PUMA until it ends its sponsorship deal with the Israel Football Association (IFA). The IFA governs over and advocates on behalf of teams in illegal Israeli settlements on stolen Palestinian land. In addition, PUMA’s exclusive licensee in Israel has operations in the “no man’s land” surrounding occupied East Jerusalem, which is part of Israel’s illegal settlement-annexation enterprise. The boycott campaign was launched by more than 200 Palestinian sports teams.

More than 64,000 people have signed a recently launched petition by international advocacy organization SumOfUs calling on PUMA to end “its complicity with the Israeli apartheid state.” SumOfUs recently met with PUMA’s CEO and called on the company to follow the example of Ben & Jerry’s and end its involvement in illegal Israeli settlements.

On social media, the second most used hashtag along with @PUMA was #BoycottPUMA. The first was #PumaFam, PUMA’s own hashtag, which was turned against the company with the message “We’re not #PumaFam.” PUMA has, in fact, been forced to stop using its own hashtag. In third place was #AnimalCrossing, the hashtag for a new PUMA shoe in collaboration with the Nintendo game that was launched that same day. That’s right, #BoycottPUMA outdid PUMA and Nintendo.

Even Israeli media noted that “the hashtag #BoycottPUMA has also been trending on social media over the past few days.”

Chapters of Democratic Socialists of America (DSA) in the U.S. joined the campaign and the day of action. The Oakland Roots Radicals fan club launched a campaign calling on the U.S. soccer team to end its deal with Puma. The Porcomunas fan club of top Brazilian team Palmeiras also joined the campaign. In July, Black Lives Matter UK announced its support for the #BoycottPUMA campaign.

Teams in several countries are dropping PUMA, and PUMA’s celebrity ambassadors and business partners are beginning to raise ethical concerns.

Until PUMA ends its support for Israeli apartheid, the #BoycottPUMA campaign is only destined to grow. Contact us to get involved: pacbi@pacbi.org 

Below are tweets from the Global Day of Action.

#BoycottPuma. Pass the word.

Palestinian teams and athletes are calling to boycott @PUMA over its support for Israeli apartheid.

International athletes are joining them.

We're not #PUMAFam.

Join the Global Day of Action, Sat, Sept 18. https://t.co/9edHvwEolx pic.twitter.com/C9ofZkM7fg

— PACBI (@PACBI) September 17, 2021

Thank you!

✅ 50+ cities
✅ 62K signatures
✅ 9M Twitter reach
✅ #BoycottPuma & #FreePalestine among top @Puma-associated hashtags

The Global Day of Action sent a clear message: Puma must end support for Israeli apartheid.

Until then, we won't be a part of #PumaFam. pic.twitter.com/psZjCl8gC9

— PACBI (@PACBI) September 20, 2021

Since the Global Day of Action, #BoycottPuma Twitter reach has nearly doubled!

Until @PUMA ends support for Israel's regime of military occupation and apartheid, support for call from 200+ Palestinian teams will only grow. We're not #PumaFam.

Join: https://t.co/qCvkMGkCNQ pic.twitter.com/lRILeAmM4r

— PACBI (@PACBI) September 23, 2021

Hey @PUMA, #BoycottPuma is trending.

As long as PUMA maintains support for Israeli apartheid oppressing millions of Palestinians, the boycott will only grow.

Find out why people around the world are refusing to be a part of #PumaFam. https://t.co/qCvkMGkCNQ pic.twitter.com/6QmNmlACth

— PACBI (@PACBI) September 23, 2021

Aotearoa New Zealand kicks off today's #BoycottPuma Global Day of Action!

Groups across the world are supporting the call from 200+ Palestinian teams to boycott @Puma until it ends complicity in Israeli apartheid.

We're not #PumaFam.

Join them online!https://t.co/3hbP9Rhqgr pic.twitter.com/a5grIjfuKo

— PACBI (@PACBI) September 18, 2021

Manchester! @Puma headquarters occupied!

Puma sponsors the Israel Football Association, which includes teams in illegal Israeli settlements on stolen Palestinian land.

Join online actions for the #BoycottPuma Global Day of Action. We're not #PumaFam!https://t.co/3hbP9Rhqgr pic.twitter.com/ueneHzwZYy

— PACBI (@PACBI) September 18, 2021

Watch! Inspiring video from Meanjin (Brisbane) for the #BoycottPuma Global Day of Action!

200+ Palestinian teams are calling to boycott @Puma until it ends support for Israeli apartheid. Until then, we're not #PumaFam.

Learn more and take action online:https://t.co/3hbP9Rhqgr pic.twitter.com/M24YRrmpTC

— PACBI (@PACBI) September 19, 2021

#BoycottPuma day of action - send a review of Puma South Africa - tell them to stop complicity with apartheid Israel!

PUMA sponsors the Israel Football Association, which governs and advocates on behalf of teams in illegal Israeli settlements on stolen Palestinian land. pic.twitter.com/xFPSmtb7Ia

— South African BDS Coalition (@sabdscoalition) September 18, 2021

Malaysia!

The solidarity wave across the world continues for the #BoycottPuma Global Day of Action.

Groups are supporting the call from 200+ Palestinian teams to boycott @Puma until it ends support for Israeli apartheid. We're not #PumaFam

Join online! https://t.co/3hbP9Rhqgr pic.twitter.com/ljQNqPWCVf

— PACBI (@PACBI) September 18, 2021

The worldwide solidarity wave continues!

Osaka, Japan for the #BoycottPuma Global Day of Action.

Across the world, groups are calling on @Puma to end complicity in Israeli apartheid oppressing Palestinians. We're not #PumaFam!

Join them online: https://t.co/3hbP9Rhqgr https://t.co/jO58VXW7LH

— PACBI (@PACBI) September 18, 2021

The @DemSocialists stand in solidarity with Palestinians fighting for their liberation. @PUMA and companies like it violating the @BDSmovement stand in the way of ending #ApartheidIsrael

1/2 pic.twitter.com/EXMAI43Rdz

— DSA BDS and Palestine Solidarity (@DSA_Palestine) September 18, 2021

Aaaand Norway! #BoycottPuma Global Day of Action.

At @Puma offices urging Puma to end support for illegal Israeli settlements forcing Palestinians off their land.

Until Puma ends support for Israeli apartheid, we won't be part of #PumaFam.

Join online:https://t.co/3hbP9Rhqgr pic.twitter.com/yhG17TQhip

— PACBI (@PACBI) September 18, 2021

Obrigado!

In a stand for Palestinian rights, @Porcomunas fan club of top Brazilian team @Palmeiras joins call from 200+ Palestinian teams to #BoycottPuma.

Until @Puma ends support for Israeli apartheid, the boycott will only grow.

We're not #PumaFam.https://t.co/qCvkMGCdFo pic.twitter.com/6EubCVvjIA

— PACBI (@PACBI) September 22, 2021

We are proud to be part of the Campaign to #boycottPuma - congratulations to all the players and teams involved including our own @JackFrancis #FreePalestine https://t.co/QWcOq5gKlX

— Clapton CFC (@ClaptonCFC) September 17, 2021

At the Norwegian Football Association for the #BoycottPuma Global Day of Action!

200+ Palestinian teams are calling to boycott @Puma over its support for Israel's regime of military occupation and apartheid.

Join them. Don't be a part of #PumaFam.https://t.co/3hbP9Rhqgr pic.twitter.com/UpYXFVJFI2

— PACBI (@PACBI) September 19, 2021

Great round up of the protests in a dozen cities across France for the #BoycottPuma Global Day of Action.

Around the world, calls are growing for @Puma to end its support for Israeli apartheid oppressing millions of Palestinians.

We're not #PumaFam.https://t.co/3hbP9QZORR https://t.co/VwOpY4E3fD

— PACBI (@PACBI) September 20, 2021

Saint-Denis (Paris) for the #BoycottPuma Global Day of Action!

Across the world, Palestinian rights supporters distributed 1000s of leaflets & spoke to shop managers about @Puma's complicity in Israel's int'l law violations.

The boycott will only grow.https://t.co/3hbP9Rhqgr pic.twitter.com/NjrkveEDVJ

— PACBI (@PACBI) September 19, 2021

Germany! #BoycottPuma bike tour of Berlin for the Global Day of Action.

The campaign to boycott @Puma over its support for Israeli apartheid is only destined to grow. We're not #PumaFam.

Learn more and take action online:https://t.co/3hbP9Rhqgr pic.twitter.com/6axg6FDNyJ

— PACBI (@PACBI) September 19, 2021

Belfast! Truth in advertising!

The #BoycottPuma Day of Action is raising awareness around the world about @Puma's support for illegal Israeli settlements forcing Palestinians off their land.

As long as Puma supports Israeli apartheid, we're not #PumaFam. https://t.co/3hbP9Rhqgr pic.twitter.com/XvuYog162M

— PACBI (@PACBI) September 18, 2021

Denmark! More truth in advertising for the #BoycottPuma Global Day of Action!

Around the world, human rights activists are supporting the call from 200+ Palestinian teams to boycott @PUMA until it ends complicity in Israeli apartheid.

We're not #PumaFam.https://t.co/3hbP9Rhqgr pic.twitter.com/tHFK2hgWpw

— PACBI (@PACBI) September 19, 2021

Great support today in Manchester calling on the world to #boycottpuma until they end their sponsorship of Apartheid Israel's football association pic.twitter.com/XHySlNgmoN

— MANPalestine Action (@ManPalestine) September 18, 2021

We're still at it!

Sweden for #BoycottPuma Day of Action, from Gothenburg to Malmö to Borås.@Puma sponsors the Israel Football Assoc, which governs & advocates for teams in illegal Israeli settlements on stolen Palestinian land. We're not #PumaFam.https://t.co/3hbP9Rhqgr pic.twitter.com/s78eaafsZY

— PACBI (@PACBI) September 19, 2021

Boston!

The #BoycottPuma Global Day of Action continues!

Across the world, human rights activists are urging @Puma to listen to 200+ Palestinian teams and end support for Israeli apartheid.

Until then, we're not #PumaFam.

You can join actions online: https://t.co/3hbP9Rhqgr pic.twitter.com/nhCWRr7BCo

— PACBI (@PACBI) September 18, 2021

"Ole ole ole ole, drop the IFA!"#BoycottPUMA https://t.co/u4Q6rY6iCw

— BDS Boston #SaveSheikhJarrah (@BDSBoston) September 18, 2021

Thank you London. #BoycottPuma pic.twitter.com/895VDwQOVt

— PSC (@PSCupdates) September 18, 2021

Bologna, Milano, Roma. Anche l'Italia partecipa alla Giornata globale #BoycottPuma!@Puma sponsorizza la Federcalcio israeliana, che comprende squadre nelle colonie illegali su terra rubata al popolo palestinese.

Non siamo #PumaFam. https://t.co/4QGD7OKmN0 pic.twitter.com/IIkJZzwRro

— BDS Italia (@bdsitalia) September 23, 2021

Ireland for the #BoycottPuma Global Day of Action!@Puma sponsors the Israel Football Assoc, which includes teams in illegal Israeli settlements on stolen Palestinian land.

Until Puma ends support for Israeli apartheid, we won't be a part of #PumaFam!https://t.co/3hbP9Rhqgr https://t.co/lW9MVCp6GN

— PACBI (@PACBI) September 18, 2021

Brighton for the #BoycottPuma Global Day of Action!

Inside and outside the shops, groups around the world are supporting the call from 200+ Palestinian teams to boycott @Puma until it ends support for Israeli apartheid.

We're not #PumaFam.

Join online: https://t.co/3hbP9QZORR pic.twitter.com/Gk1Utw1Eqv

— PACBI (@PACBI) September 18, 2021

From Lyon to Aix-en-Provence to Saint-Denis to Saint-Etienne, groups in France urge @Puma to end support for Israeli apartheid.

Around the world, groups join the #BoycottPuma Global Day of Action supporting the call from 200+ Palestinian teams. #PumaFamhttps://t.co/3hbP9QZORR pic.twitter.com/zRctIPlgrr

— PACBI (@PACBI) September 18, 2021

Today on the #BoycottPuma Global Day of Action, people are learning about @Puma's support for Israeli apartheid oppressing millions of Palestinians.

If you already own Puma gear, here's a way to show that you won't be a part of #PumaFam.

Learn more:https://t.co/3hbP9Rhqgr pic.twitter.com/2v9kXc3JGo

— PACBI (@PACBI) September 18, 2021