Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Together, we have caused PUMA to lose millions in important sports contracts, exposed PUMA’s lies and spread our call for justice with millions worldwide. We won’t stop until PUMA finally ends its complicity in Israeli apartheid.
Palestinian rights supporters in Oceania, Asia, Europe and North America are delivering 120,000 signatures to PUMA urging the company to end to its partnership with Israeli apartheid. Join them online!
#BoycottPuma was trending on social media, with a Twitter reach of 9 million, which has since nearly doubled to 17 million. Until PUMA ends its support for Israeli apartheid, the Palestinian-led boycott campaign is only destined to grow.
As groups from New Zealand to South Africa to North America prepare for the #BoycottPUMA Global Day of Action and PUMA’s celebrity ambassadors and business partners raise ethical concerns, join nearly 60,000 people calling on PUMA to end its support for Israeli apartheid.
Before AXA’s Annual General Meeting (AGM) at the Palais des Congrès in Paris, over 50 activists from the Coalition to Stop AXA Assistance to Israeli Apartheid gathered outside, and called on AXA to divest from Israeli apartheid.