Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Palestinian rights supporters delivered a letter to PUMA’s CEO from players of the Palestinian football club Balata, whose player 16-year-old Saeed Odeh was gunned down by Israeli soldiers in May 2021 as PUMA shareholders met to talk about profits.
Players of Palestinian football club Balata wrote to the new CEO: PUMA has a choice. Join growing global consensus refusing complicity in Israeli apartheid, or continue to support a brutal apartheid regime that guns down young footballers.
Last year we pledged #NoRestForPUMA until it ends complicity in Israeli apartheid. We’re keeping that pledge. Groups in dozens of cities around the world will join the Boycott PUMA Global Day of Action. Make sure your group is one of them!
As social movements across the world take advantage of the visibility of the men’s World Cup to call for justice for all, let’s shine a spotlight on Palestinian rights and on companies complicit in Israeli apartheid.
Sign up for the next Boycott PUMA Global Day of action as we pledge #NoRestForPUMA in support of Palestinian teams refusing to remain silent about Israel's apartheid regime and corporations like PUMA that support it.
Balata Youth Center, whose 16-year-old player Saeed Odeh was shot and killed by Israeli soldiers last year, and the Palestine Amputee Football Association, made up of players who lost limbs to Israeli snipers and military assaults on Gaza, urge international teams not to play in apartheid Israel.