Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Sign up for the next Boycott PUMA Global Day of action as we pledge #NoRestForPUMA in support of Palestinian teams refusing to remain silent about Israel's apartheid regime and corporations like PUMA that support it.
Balata Youth Center, whose 16-year-old player Saeed Odeh was shot and killed by Israeli soldiers last year, and the Palestine Amputee Football Association, made up of players who lost limbs to Israeli snipers and military assaults on Gaza, urge international teams not to play in apartheid Israel.
Together, we have caused PUMA to lose millions in important sports contracts, exposed PUMA’s lies and spread our call for justice with millions worldwide. We won’t stop until PUMA finally ends its complicity in Israeli apartheid.
As PUMA shareholders meet, tell PUMA it needs to decide: Continue playing for Team Apartheid or join a growing number of professional athletes upholding the values of sport and refusing to sportswash Israel’s crimes against Palestinians.
PUMA enacted swift measures to hold Russia accountable for its illegal weeks-long military invasion of Ukraine. Yet PUMA has been hiding behind the flimsy excuse of not getting involved in politics for years now to justify its ongoing support for Israel’s decades-long apartheid regime. Take action now to call out PUMA's hypocrisy.
PUMA’s complicity in Israeli apartheid puts it squarely on the wrong side of history. Amnesty International's recent report on Israeli apartheid calls on businesses to cease activities that “contribute to or benefit from the system of apartheid.”
Puma executives are busy profiting from Israeli apartheid oppressing Palestinians. Help ensure they see Amnesty's report saying businesses have a responsibility to cease activities that “contribute to or benefit from the system of apartheid.”