Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Following a global campaign, Adidas is no longer sponsoring football teams in illegal Israeli settlements. Palestinians call on new sponsor Puma to end complicity with Israel's violations of international law.
Holding a friendly match with Israel sends the message that ending the dreams of Palestinians footballers is not significant. Palestinians urge the Irish Football Association to take a stand for justice and cancel its friendly match with Israel.
In a response to the campaign, Adidas claims it "acts in a politically neutral way.” Sponsoring the Israel Football Association, which hosts clubs based in illegal settlements on stolen Palestinian land, is anything but “politically neutral.”
Palestinian football teams and sports associations call on Adidas to end its sponsorship of the Israel Football Association over inclusion of teams based in illegal Israeli settlements on stolen Palestinian land.