Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
As PUMA shareholders meet, tell PUMA it needs to decide: Continue playing for Team Apartheid or join a growing number of professional athletes upholding the values of sport and refusing to sportswash Israel’s crimes against Palestinians.
PUMA enacted swift measures to hold Russia accountable for its illegal weeks-long military invasion of Ukraine. Yet PUMA has been hiding behind the flimsy excuse of not getting involved in politics for years now to justify its ongoing support for Israel’s decades-long apartheid regime. Take action now to call out PUMA's hypocrisy.
PUMA’s complicity in Israeli apartheid puts it squarely on the wrong side of history. Amnesty International's recent report on Israeli apartheid calls on businesses to cease activities that “contribute to or benefit from the system of apartheid.”
Puma executives are busy profiting from Israeli apartheid oppressing Palestinians. Help ensure they see Amnesty's report saying businesses have a responsibility to cease activities that “contribute to or benefit from the system of apartheid.”
Palestinian rights supporters in Oceania, Asia, Europe and North America are delivering 120,000 signatures to PUMA urging the company to end to its partnership with Israeli apartheid. Join them online!
#BoycottPuma was trending on social media, with a Twitter reach of 9 million, which has since nearly doubled to 17 million. Until PUMA ends its support for Israeli apartheid, the Palestinian-led boycott campaign is only destined to grow.
As groups from New Zealand to South Africa to North America prepare for the #BoycottPUMA Global Day of Action and PUMA’s celebrity ambassadors and business partners raise ethical concerns, join nearly 60,000 people calling on PUMA to end its support for Israeli apartheid.