Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
#BoycottPuma was trending on social media, with a Twitter reach of 9 million, which has since nearly doubled to 17 million. Until PUMA ends its support for Israeli apartheid, the Palestinian-led boycott campaign is only destined to grow.
The Democratic Socialists of America, which gathered this weekend in Chicago for its biennial convention, passed a resolution on Saturday to endorse the BDS movement. The vote in favor was so overwhelming, more than 90 percent supported the resolution. It marked the first time in the group’s 35-year history that it has taken a position on the issue.