Action Alert

We’re making Puma’s CEO nervous. Join the Boycott Puma Day of Action, September 18

As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma to end support for Israeli apartheid.

Puma is worried about the growing boycott campaign.

In a leaked internal memo, Puma said Israel’s escalation of violence against Palestinians in May led to an increase in enquiries from its “business partners and ambassadors” about its complicity in Israeli apartheid.

Last month, global advocacy organization SumOfUs asked to meet with Puma about its support for illegal Israeli settlements. Not only did Puma accept, but even the agitated CEO joined!

As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma.

Join the #BoycottPuma Global Day of Action, September 18
Register your group to receive information and material

Puma has reason to be worried.

Teams from Asia to Europe are dropping Puma over its sponsorship of the Israel Football Association, which governs teams in illegal Israeli settlements forcing Palestinian families off their land.

And the campaign continues to grow.

In July, Black Lives Matter UK announced its support for the campaign, as did football club Clapton CFC, and 50 locations across the UK held boycott Puma actions

In June, Qatar Sports Club announced it won’t renew with Puma and cities across France protested Puma’s complicity in Israeli apartheid. 

The Oakland Roots Radicals fan club just launched a campaign calling on the US soccer team to end its deal with Puma.

Help convince Puma to end support for Israeli Apartheid.
Register your group for #BoycottPuma Global Day of Action, Sept 18

Last month, famed ice cream maker Ben & Jerry’s announced it would not renew its contract with its Israeli licensee over sales of its products in illegal Israeli settlements, stating it is “inconsistent” with the company’s values.

Puma needs to decide now if supporting illegal Israeli settlement is consistent with its values.

#BoycottPuma is making Puma's CEO nervous


Take Action:

Below are ideas for the #BoycottPuma Day of Action.

Get creative! Bring sports themes to your actions and share on social media.

Use the hashtags #BoycottPuma and #PumaFam.

1. Organize an action at a Puma shop or retailer

Use Puma’s store locator or search for Puma on Google Maps to find Puma branded shops in your city.

2. Score a #BoycottPuma goal for Palestinian rights

Set up a #BoycottPuma goal and score a point for Palestinian rights or organize a mock football match. Share a photo or video on social media with the #BoycottPuma hashtag. 

3. Involve the world of sports

Encourage local sports associations, players, popular sports teams, fan clubs and anti-racist sports tournaments to join actions with photos and videos.

4. Do you own Puma branded gear? Rebrand it!

Write “Boycott” above the logo of Puma gear you own, or simply tape over the Puma logo. Make a short video or take a photo of yourself while rebranding your Puma gear and post it on social media. Sample tweet:

I bought @Puma gear before I knew Puma supports illegal Israeli settlements on stolen Palestinian land.

Until Puma ends complicity in Israeli apartheid, I'm supporting Palestinian teams calling to #BoycottPuma and I will #RebrandPuma. Goodbye #PumaFam!

5. Call on Puma-sponsored teams to #BootPuma

Check to see if local teams are sponsored by Puma and urge them to drop Puma. Get in touch for a sample letter: Take a photo with your team’s jersey while holding a #BoycottPuma sign.

6. Deliver or send the letter from 200 Palestinian clubs to Puma offices

Puma has offices in Germany, the UK, Spain, Portugal, Italy, Sweden, Norway, Finland, Denmark, Austria, Netherlands, France, Czech Republic, Poland, Turkey, South Africa, UAE, the US, Argentina, Chile, Mexico, Peru, India, Australia, Singapore, Malaysia, Indonesia, Japan, South Korea, Hong Kong.

7. Organize a talk or workshop

Involve local sports associations in an event on Israel’s attacks on Palestinian sports and the #BoycottPuma campaign. Get in touch for possible speakers:

8. Start a campaign for Divestment

Investigate whether your pension fund, bank or any other institution you are a member of is an investor in Puma and ask them to divest. Get in touch for help on this:


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