Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
As PUMA shareholders meet, tell PUMA it needs to decide: Continue playing for Team Apartheid or join a growing number of professional athletes upholding the values of sport and refusing to sportswash Israel’s crimes against Palestinians.
As international sporting bodies enact swift sanctions against Russia over its illegal aggression against Ukraine, a growing number of athletes are choosing to make significant personal sacrifices by refusing to sportswash Israeli apartheid and denouncing the hypocrisy of selective action.
PUMA enacted swift measures to hold Russia accountable for its illegal weeks-long military invasion of Ukraine. Yet PUMA has been hiding behind the flimsy excuse of not getting involved in politics for years now to justify its ongoing support for Israel’s decades-long apartheid regime. Take action now to call out PUMA's hypocrisy.