Rather than abiding by its stated commitment to human rights and ending all activity in illegal Israeli settlements, Puma has repeatedly attempted to distance itself or justify its actions.

The world governing body of football ignores Israel's attacks on Palestinian athletes while it sanctions the President of the Palestinian Football Association.

In a response to the campaign, Adidas claims it "acts in a politically neutral way.” Sponsoring the Israel Football Association, which hosts clubs based in illegal settlements on stolen Palestinian land, is anything but “politically neutral.”

Movilizaciones en todo el mundo logran frustrar el uso del partido por parte del gobierno israelí para encubrir sus crímenes de guerra y sus atroces violaciones a los derechos humanos palestinos