Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Last year we pledged #NoRestForPUMA until it ends complicity in Israeli apartheid. We’re keeping that pledge. Groups in dozens of cities around the world will join the Boycott PUMA Global Day of Action. Make sure your group is one of them!
As international sporting bodies enact swift sanctions against Russia over its illegal aggression against Ukraine, a growing number of athletes are choosing to make significant personal sacrifices by refusing to sportswash Israeli apartheid and denouncing the hypocrisy of selective action.
Holding a friendly match with Israel sends the message that ending the dreams of Palestinians footballers is not significant. Palestinians urge the Irish Football Association to take a stand for justice and cancel its friendly match with Israel.
In a response to the campaign, Adidas claims it "acts in a politically neutral way.” Sponsoring the Israel Football Association, which hosts clubs based in illegal settlements on stolen Palestinian land, is anything but “politically neutral.”