Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Holding a friendly match with Israel sends the message that ending the dreams of Palestinians footballers is not significant. Palestinians urge the Irish Football Association to take a stand for justice and cancel its friendly match with Israel.
In a response to the campaign, Adidas claims it "acts in a politically neutral way.” Sponsoring the Israel Football Association, which hosts clubs based in illegal settlements on stolen Palestinian land, is anything but “politically neutral.”