Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Palestinian rights supporters delivered a letter to PUMA’s CEO from players of the Palestinian football club Balata, whose player 16-year-old Saeed Odeh was gunned down by Israeli soldiers in May 2021 as PUMA shareholders met to talk about profits.
Players of Palestinian football club Balata wrote to the new CEO: PUMA has a choice. Join growing global consensus refusing complicity in Israeli apartheid, or continue to support a brutal apartheid regime that guns down young footballers.