Action Alert

PUMA’s CEO Has BDS on His Mind. Join Global Day of Action, June 24, 2023

You won’t believe what PUMA’s new CEO said in front of 200 shareholders in May.


You can’t make this stuff up. As he was talking about the Better Cotton Initiative, or BCI, he said BDS instead by mistake.

The BDS slip by PUMA’s CEO is yet another sign that PUMA is alarmed by the growing boycott campaign over its complicity in Israeli apartheid.

PUMA is feeling the pressure. And it’s about to increase!

Groups around the world are preparing for the Boycott PUMA Global Day of Action on Saturday, June 24, 2023.

Join the actions on June 24. Register your group now!

It’s no wonder PUMA’s CEO has BDS on his mind. PUMA’s complicity in Israeli apartheid was on display for all to see during its 75th anniversary shareholders meeting.

Ahead of the meeting, targeted online ads led customers googling “PUMA shoes” to the spoof website.

Outside the meeting in Germany, PUMA shareholders and employees were met by Boycott PUMA banners and slogans.

Inside the meeting, activist shareholders spoke for 20 minutes about PUMA’s partnership with the Israel Football Association, which governs and advocates for teams in illegal Israeli settlements.

While PUMA is celebrating its 75th anniversary, let’s keep reminding it that Palestinians are marking 75 years of Israeli oppression.

Register to take part in the Boycott PUMA Day of Action, June 24

We’re keeping our pledge of #NoRestForPUMA until it ends support for Israel’s regime of military occupation and apartheid.

Stay tuned for more surprises, including #CatsVsPUMA!


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