Water

GREENWASHING APARTHEID

OVERVIEW

Across historic Palestine, Indigenous communities endure Israel’s water apartheid while its water and agribusiness companies profit from stolen Palestinian natural resources. Since October 2023, Palestinians in Gaza have endured a genocide, including forced drought and starvation. Israel blocks all aid while continuing to target and bomb them, thereby weaponizing water and food. 

At the same time, Mekorot, Adama, and Netafim, among other Israeli water and agribusiness companies, position themselves as offering 'sustainable' technology while imposing exploitative models across the Global South.

These entities are complicit in Israel’s regime of settler colonialism, apartheid, and occupation. They promote their technology abroad with racist ideas such as Israel’s foundational myth of “making the desert bloom”.

The campaign against Israel’s greenwashing of its genocide and apartheid connects Palestinian liberation with struggles for water, land, and food security across the world.

Indigenous people from Palestine to the rest of the world are thirsting for justice!

WHY?

The denial of water has been recognized as a central part of Israel’s genocidal acts against the Palestinian people in Gaza. These genocidal acts of denying access to water build on a long-standing Israeli policy of water pillage and apartheid with the explicit aim of ethnically cleansing or otherwise destroying the Palestinian population.

Commercial actors and Israeli state institutions, such as Mekorot, Israel’s national water company, and other corporations, such as Netafim, Adama, and others, are crucial in implementing and profiting from these atrocity crimes and apartheid policies.

The same companies are involved in imposing exploitative models of agriculture, privatization of water, and enforcing agro toxins on farms worldwide, especially in the global south. Centuries of colonialism and the contemporary neoliberal regime have wreaked havoc on indigenous communities in Asia, Africa, and Latin America. Israeli companies fit right into this structure of dispossession, thereby engendering joint struggles against them. 
 

The Jewish National Fund (JNF), created in 1901 as an instrument for the Zionist colonisation of historical Palestine, holds 13% of the lands belonging to Palestinian refugees expelled during the 1948 Nakba. It serves on the Israel Land Council, which administers 93% of the land under Israel’s control in its pre-1967 borders. There, it has planted millions of non-native tree species and invasive plants, causing enormous harm to biodiversity. JNF forests are mainly designed to hide the ruins of ethnically cleansed Palestinian villages

 

Mekorot is apartheid Israel's national company for water robbery and colonization.

After enabling the theft of Palestinian natural resources and destruction of aquifers, Mekorot ‘sells’ water to Palestinians, including in Gaza until 2023, at inflated prices and sustaining the water apartheid. It is included in the UNHRC database of companies involved in illegal Israeli settlements.

Mekorot has pushed for privatizing water globally. It tries to bluewash its crimes against the Indigenous Palestinian people by marketing false solutions across the world, including in Argentina, Brazil, Mexico, Uruguay, and Italy.

Grassroots organizations defending common resources and building solidarity with the Palestinian liberation struggle are challenging and winning against these contracts which impose water apartheid on Palestinians and export these models to deepen existing inequalities.  

Netafim provides irrigation systems to illegal Israeli settlements built on stolen Palestinian land. Netafim collaborates with Israeli arms companies and profits off adapting and commercializing their military technologies for use in exploitative agribusiness.

Netafim also markets its unsustainable and exploitative technologies as "sustainable solutions" to gain government contracts across the world and carry out Israel’s agro-diplomacy, especially in the Global South. 

In Africa, Netafim and other Israeli agribusiness companies bring turnkey projects that pave the way for more business with Israel, including arms sales. Activists and civil society groups across the continent, from South Africa to Tunisia to Angola to Mozambique, oppose this agrodiplomacy, which exploits local communities and covers up Israeli apartheid.

Farmers in India oppose Netafim’s “environmentally destructive” technology. 

 

Crop protection products manufactured by Israeli subsidiary Adama Makhteshim have been used in agricultural experiments conducted by settler research institutes in the Jordan Valley, the occupied West Bank, and the occupied Syrian Golan. In November 2016, as part of a conference and tour organized by the Jordan Valley R&D Center, a company representative presented research on the toxicity of its Nimitz nematicide product tested in Jordan Valley settlements. The company's products were also used in agricultural experiments by the same R&D Center in 2017-2018 and 2015-2016. These were carried out in the Tomer settlement and the Centrals' R&D facilities in the Jordan Valley. The company's products were also used in an agricultural experiment conducted by the Institute for the Study of the Golan on the Haifaia Katzrin University campus in the occupied Syrian Golan in 2013. The company employs regional specialists for the Jordan Valley and the Syrian Golan. It has authorized distributors in the settlements of Avnei Eitan in the Golan and Tomer and Naama in the Jordan Valley.

Israel uses pesticides as a form of warfare against the Palestinian people, as detailed in the report Herbicidal War in Gaza by Forensic Architecture (FA), a research agency based at Goldsmiths, University of London.

Deshelve consumer items

Campaigners have successfully persuaded shops and supermarkets to deshelve products from Israel’s illegal settlements. This includes many agricultural products, such as dates, wine, and other common consumer items produced in settlements but falsely marked as ‘Made in Israel.’ Stores can be encouraged to end the import of such products and ties with settlement companies.

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Stop JNF

Join the ongoing efforts to expose the JNF’s criminal responsibility for ethnic cleansing, illegal settlements, and apartheid against the Indigenous Palestinian people. Revoke its charitable status and challenge the legitimacy it garners through institutional recognition. Palestinian grassroots and solidarity groups are challenging JNF’s participation in climate summits and other international fora. More on how to join the campaign: stopthejnf.org

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End Government ties with Israeli water and  agribusiness companies 

Israeli companies like Netafim, Mekorot, Adama, and others greenwash their complicity with Israel’s apartheid and genocide by entering into contracts and tie-ups with governments, which offer legitimacy and profits to them. Campaign with local groups to end these ties. Under their responsibility to prevent atrocity crimes like genocide and apartheid, governments are obligated to end their complicity with Israel. 

 

Boycott Israeli agribusiness products

Organize popular boycott and divestment campaigns against agribusiness products from complicit Israeli companies, like Netafim and Adama, that are implicated in Israel’s regime of apartheid and settler colonialism. Farmer unions and cooperatives especially can lead such efforts to encourage their members to endorse such boycotts.

 

MILESTONES

2014

Authorities in Buenos Aires suspended a proposed $170m water treatment plant deal with Israeli state water firm Mekorot

In 2014, Buenos Aires provincial government suspended a proposed $170m water treatment plant deal with Israeli state water firm Mekorot. The decision came after a campaign by local trade unions and human rights groups connected Mekorot’s role in Israel’s colonial theft of Indigenous Palestinian water resources with evidence that the project did not meet Argentinian standards and necessities.

Lisbon’s water company ends contract with Mekorot

Also in 2014, Lisbon’s water supplier company EPAL terminated a technology exchange deal with Mekorot, following protests over Mekorot’s role in Israel’s ‘water apartheid’ over Palestinians.

2016

Brazilian province cancels cooperation agreement with Israel’s Mekorot

In 2016, in the Brazilian province of Bahia, two water utility companies, Embasa and CERB, ended their cooperation agreement with Mekorot following a civil society campaign. The campaign highlighted Israel’s water apartheid, carried out by state agencies like Mekorot, and mobilized behind the slogan, “From Bahia to Palestine, we thirst for justice”.

2018

All India Kisan Sabha calls for boycott of Netafim

In 2018, All India Kisan Sabha (AIKS), India’s largest farmers union with over 16 million members, took the decision to boycott products of Israeli company Netafim and committed to work towards its exclusion from government schemes. In 2017, the union had endorsed the BDS call.

2023

Fuera Mekorot

In 2023, a large coalition of socio-environmental and solidarity movements with Palestine was formed in Latin America. In this way, the Fuera Mekorot campaign began with the aim of canceling contracts between the national and provincial governments and the company used to steal water from the Palestinian people.

2024

Fuera Mekorot

In 2024, the cancellation of the Mekorot contract in the Dominican Republic was achieved.

Latest News

Arms Trade Treaty 2025

Arms Trade Treaty 2025

A statement from the BDS National Committee (BNC), the largest Palestinian civil society coalition leading the global BDS movement, to the President of the Eleventh Conference of States Parties to the Arms Trade Treaty, Ambassador Carlos Foradori, and&hellip;