Action Alert

#BoycottPuma Round 3: Join Third Global Day of Action, April 25

As Puma’s exclusive licensee in Israel, Delta, was listed in the UN database of complicit settlement companies, groups around the world are preparing for the third day of action protesting Puma's support for Israel's illegal settlements pushing Palestinian families off their land.

Puma is feeling the heat. Let’s turn it up! 

A Puma attorney admitted to a Palestinian rights supporter that the #BoycottPuma campaign is making their lives “miserable.” 

Things are about to get even tougher for Puma! Puma’s exclusive licensee in Israel, Delta, was listed in the UN database of complicit settlement companies. The UN considers all Israeli settlements in the occupied territory a war crime.

Malaysia’s largest university has ended a sponsorship deal with Puma in solidarity with the call from Palestinian teams.

UK football club Chester FC decided not to renew with Puma, citing “ethical working practices" among its selection criteria. Premier League club Liverpool FC, which was in talks with Puma, also opted for another sponsor.

Two successful global #BoycottPuma days of action have seen protests at Puma shops and offices and calls for Puma-sponsored teams to drop Puma in more than 20 countries. The #BoycottPuma hashtag has generated millions of impressions.

It’s time for Round 3.

Join the 3rd Global #BoycottPuma Day of Action, April 25, 2020.
Register your group now to receive updates and material.

Puma is the main sponsor of the Israel Football Association (IFA), which proudly includes and advocates on behalf of teams in illegal Israeli settlements pushing Palestinian families off their land.

Puma is profiting from Israel’s ever-expanding illegal settlement enterprise and its denial of basic Palestinian human rights.

On April 25, ahead of Puma’s annual shareholder’s meeting, join human rights groups and sports associations around the world as we step up pressure on Puma.

Register your group for the 3rd Global #BoycottPuma Day of Action, April 25, 2020

Take Action:

Below are just a few of the ways your group can get involved in the #BoycottPuma Day of Action.

Involve local sports associations, popular sports teams, fan clubs and anti-racist tournaments in your actions.

And get creative! Bring sports themes to your protests and livestream actions on social media. See reports from the first and second days of action for ideas.

1. Organize a creative action at a Puma shop

Get creative. Organize a mock football match or sporting event at a Puma shop. Use Puma’s store locator or search for Puma on Google Maps to find Puma branded shops in your city.

2. Organize a protest at Puma offices

Deliver the letter from 200 Palestinian clubs to Puma offices.

Puma has offices in Germany, the UKSpainPortugalItalySwedenNorwayFinlandDenmarkAustriaNetherlandsFranceCzech RepublicPolandTurkeySouth AfricaUAE, the USArgentinaChileMexicoPeruIndiaAustraliaSingaporeMalaysiaIndonesiaJapanSouth KoreaHong Kong.

3. Call on Puma-sponsored teams to #BootPuma

Puma sponsors teams, leagues, athletes and artists. Check to see if local teams are sponsored by Puma and urge them to drop Puma. Organize a creative action on match day. Call on local athletes sponsored by Puma to use their influence to convince Puma to end its sponsorship deal with the IFA. Follow #PumaFam for news on new sponsorship deals. Get in touch for sample approach letters: [email protected]

4. Organize a talk or workshop

Involve local sports associations in a workshop or public talk on Israel’s attacks on Palestinian sports and the #BoycottPuma campaign. Get in touch for possible speakers: [email protected]

5. Start a campaign for Divestment

Investigate whether your pension fund, bank or any other institution you are a member of is an investor in Puma and ask them to divest. Get in touch for help on this: [email protected]

6. Host a social media house party

Join #BoycottPuma social media actions to culture-jam Puma with your friends. Register for the day of action for more information.


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