Action Alert

#BoycottPuma Round 3: Online Rally of Solidarity With Palestinians Ahead of PUMA Shareholders Meeting!

Join Third #BoycottPuma Global Day of Action on May 4 to remind Puma shareholders that complicity in Israel's illegal settlements is immoral and makes Palestinian families even more vulnerable at a time of global pandemic.

As the coronavirus pandemic spreads, Puma’s already deeply immoral support for Israel’s ever-expanding illegal settlements takes on a more sinister dimension.

Puma’s exclusive licensee in Israel, Delta, was listed in the UN database of complicit settlement companies. The UN considers all Israeli settlements in the occupied territory a war crime.

Israel’s settlement enterprise and associated military checkpoints and walls force Palestinian families from their homes, limit access to clean water and impede travel to hospitals and clinics. Puma’s claim of a “devotion to universal equality” could not ring more hollow.

In May, Puma shareholders will participate in an online Annual General Meeting. Let’s make sure the agenda includes ending Puma’s support for Israeli apartheid making Palestinian families even more vulnerable.

Join the 3rd Global Online #BoycottPuma Day of Action, May 4, 2020.
Take these three actions now!

Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

Puma shareholders should also know that supporting Israeli apartheid comes with costs!

A Puma attorney recently admitted to a Palestinian rights supporter that the #BoycottPuma campaign is making their lives “miserable.”

Malaysia’s largest university has ended a sponsorship deal with Puma in solidarity with the call from Palestinian teams.

UK football club Chester FC decided not to renew with Puma, citing “ethical working practices" among its selection criteria. Premier League club Liverpool FC, which was in talks with Puma, also opted for another sponsor.

Two successful global #BoycottPuma days of action saw protests at Puma shops and offices and calls for Puma-sponsored teams to drop Puma in more than 20 countries. The #BoycottPuma hashtag has generated millions of impressions.

Let’s take Round 3 online.

On May 4, ahead of Puma’s online shareholders meeting, join human rights groups and sports associations around the world as we step up pressure on Puma.

Take these three actions for the 3rd Global Online #BoycottPuma Day of Action, May 4, 2020

This is a time for us to unite to begin shaping the world we want to see, where no one is left behind.

Take Action Online:

Take these three actions now!

Below are additional ideas for the #BoycottPuma Online Day of Action.

Get creative! Bring sports themes to your actions and share on social media.

Use the #BoycottPuma hashtag and explain why you won’t be a part of #PumaFam.

1. Score a #BoycottPuma goal for Palestinian rights

Set up a #BoycottPuma goal in your home and score a point for Palestinian rights. Share a photo or video on social media with the #BoycottPuma hashtag.

2. Involve the world of sports

Encourage local sports associations, popular sports teams, fan clubs and anti-racist sports tournaments to join online actions with photos and videos.

3. Call on Puma-sponsored teams to #BootPuma

Check to see if local teams are sponsored by Puma and urge them to drop Puma. Take a photo with your team’s jersey while holding a #BoycottPuma sign.

4. Do you own Puma branded gear? Rebrand it!

Write “Boycott” above the logo of Puma gear you own, or simply tape over the Puma logo. Make a short video or take a photo of yourself while rebranding your Puma gear and post it on social media. Sample tweet:

I bought @Puma gear before Puma supported illegal Israeli settlements on stolen Palestinian land.

Until Puma ends complicity in Israel’s military occupation, I will #RebrandPuma in support of Palestinian teams calling to #BoycottPuma. Goodbye #PumaFam!

5. Send the letter from 200 Palestinian clubs to Puma offices

Puma has offices in Germany, the UK, Spain, Portugal, Italy, Sweden, Norway, Finland, Denmark, Austria, Netherlands, France, Czech Republic, Poland, Turkey, South Africa, UAE, the US, Argentina, Chile, Mexico, Peru, India, Australia, Singapore, Malaysia, Indonesia, Japan, South Korea, Hong Kong.

6. Organize an online talk or workshop

Involve local sports associations in a webinar on Israel’s attacks on Palestinian sports and the #BoycottPuma campaign. Get in touch for possible speakers:

7. Start a campaign for Divestment

Investigate whether your pension fund, bank or any other institution you are a member of is an investor in Puma and ask them to divest. Get in touch for help on this:


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