Background:

Leaked internal communications show Puma is shamefully using information it knows to be false to reassure its own partners and brand ambassadors who are rightly alarmed over its support for Israeli apartheid.

For the last two months, pressure has been mounting on the Basque company CAF to end its business in apartheid Israel’s illegal Jerusalem Light Rail (JLR) in and around occupied Jerusalem.

From Mexico to France, from Brazil to Canada and beyond, dozens of new spaces join the #ApartheidFreeZones campaign in response to the Palestinian call for mutual support and international solidarity. 

Ending racism, colonialism and apartheid is #InOurHands.

Active men and women football players (association and American), entire football teams, cricket players, basketball players, boxers and others have all taken to social media to courageously show their solidarity with Palestinians living under the brutal oppression of Israeli apartheid.

This Saturday June 5 is the annual shareholder meeting of CAF, a Basque company that is building the Jerusalem Light Rail (JLR), a tram line serving Israel’s illegal settlements in Jerusalem.

Statements in support of Palestinian rights, many advocating for BDS, have been endorsed by more than 350 academic departments, programs, centers, unions and societies and garnered nearly 24,000 signatures from scholars, researchers, students and university staff worldwide.