Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
In an open letter, the BNC calls on all AU member states to reject Israel’s request for observer status without hesitation at the next Executive Council meeting based on our common values of freedom, justice, equality and self-determination.
#BoycottPuma was trending on social media, with a Twitter reach of 9 million, which has since nearly doubled to 17 million. Until PUMA ends its support for Israeli apartheid, the Palestinian-led boycott campaign is only destined to grow.
As groups from New Zealand to South Africa to North America prepare for the #BoycottPUMA Global Day of Action and PUMA’s celebrity ambassadors and business partners raise ethical concerns, join nearly 60,000 people calling on PUMA to end its support for Israeli apartheid.