Only See Great? Palestinians Only See Apartheid Sponsored by PUMA
As protests take place across the world ahead of the PUMA shareholders meeting, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid.
PUMA’s new marketing campaign, Only See Great, claims to spark a spirit of “optimism” and “hope.”
Only See Great? Palestinians Only See Apartheid, sponsored by PUMA.
No matter where they look, Palestinians only see illegal Israeli settlements forcing them off their land.
No matter where they look, Palestinians only see Israeli military checkpoints and walls restricting where they live, learn, work and play.
No matter where they look, Palestinians only see armed Israeli soldiers invading football pitches, university campuses and even children’s bedrooms during the night.
PUMA’s campaign claims to explore the “very idea of achieving greatness, what it means to struggle to do so.”
Palestinians struggle every day to overcome the obstacles Israeli apartheid places at every turn.
Palestinians find greatness in their decades-long struggle for freedom, justice and equality.
PUMA is the main sponsor of the Israel Football Association, which includes teams in illegal Israeli settlements.
More than 200 Palestinian teams and athletes are calling to #BoycottPuma until it ends its support for Israel’s regime of apartheid and military occupation. Sports teams and athletes across the world support them.
Retired Irish rugby player Duncan Casey said,
Sport is about fair play and inclusion. Those that say sport and politics should not mix have the luxury of doing so because the politics does not affect their lives. The politics of apartheid affect the lives of Palestinians every day. As athletes did previously against apartheid in South Africa, we can use our voices to support our Palestinian colleagues and convince Puma to end its relationship with the Israel Football Association.
As protests take place across the world ahead of the PUMA shareholders meeting on May 5, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid.