Boycott Campaign in the Swiss media
The National Coordination produced a journal giving details about the Consumer Boycott Campaign in Switzerland launched in February on a nation level. The journal informs a general public on the situation in occupied Palestine, on Israeli goods on sale in Swiss shops and on various aspects of the boycott. The front page shows the portraits of people stating “Israeli goods? I don’t ever buy – until Israel complies with international law and respects the human rights of the Palestinians”, amongst them 13 well known national and cantonal politicians representing the Social Democrats, the Green Party and La Gauche. To start the distribution of the journal we managed to insert it to the left weekly “Die Wochenzeitung WOZ” with a circulation of 18’000. On the same day we informed the Swiss media about the insert and the statement of the politicians.
This sparked off an unexpectedly broad media reaction: The Swiss Radio News gave a good report with interviews and on Swiss TV the topic was debated in the popular political programme “Die Rundschau”. The most renowned daily in German language, the “Neue Zürcher Zeitung NZZ”, gave quite a balanced report as well. The WOZ published several articles giving different viewpoints on BDS, amongst them a statement of the JVJP. Of course, there were also a number of papers criticizing the boycott with the usual arguments and attacking the politicians supporting it. A number of reader’s letters pro and anti were also published. In short: BDS has become a topic in Switzerland! At present, the journal is available in German language; the French edition will follow in late summer.
Find the Campaign Journal on www.bds-info.ch