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Together, we have caused PUMA to lose millions in important sports contracts, exposed PUMA’s lies and spread our call for justice with millions worldwide. We won’t stop until PUMA finally ends its complicity in Israeli apartheid.
Rather than abiding by its stated commitment to human rights and ending all activity in illegal Israeli settlements, Puma has repeatedly attempted to distance itself or justify its actions.
Following engagement with local Palestinian rights supporters over Puma's support for illegal Israeli settlements, UK Championship League club Luton Town FC drops Puma.