Major Israeli exporter SodaStream has announced it will close its factory that is based in the illegal Israeli settlement of Mishor Adumim following a high profile boycott campaign against the company that has seen retailers across Europe and North America drop SodaStream products and the company's share price fall by more than half.
The BDS campaign must continue because Sodastream has yet to close its factory, and because the company is to benefit from Israel's forcible displacement of Palestinians in the Naqab.