As protests take place across the world ahead of the PUMA shareholders meeting, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid.

Puma apparently sought to shed some of its complicity in Israel’s violations of international law, but failed at even doing that. Puma should focus on ending all complicity in Israel's violations of Palestinian rights, not damage control and public relations campaigns.

Take two quick actions to thank Lewis Hamilton for his stand against racism and to urge him to take that stand to Puma over its support for Israeli apartheid that South Africans say is worse than what they endured.

Following engagement with local Palestinian rights supporters over Puma's support for illegal Israeli settlements, UK Championship League club Luton Town FC drops Puma.