Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Together, we have caused PUMA to lose millions in important sports contracts, exposed PUMA’s lies and spread our call for justice with millions worldwide. We won’t stop until PUMA finally ends its complicity in Israeli apartheid.
Join Third #BoycottPuma Global Day of Action on May 4 to remind Puma shareholders that complicity in Israel's illegal settlements is immoral and makes Palestinian families even more vulnerable at a time of global pandemic.
Puma sponsors the Israel Football Association (IFA), which includes settlement teams, and Puma’s exclusive licensee in Israel, Delta Galil is listed in the United Nations database of settlement companies.