Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
French multinational Veolia is known for its involvement in several Israeli colonization projects in the occupied West Bank. In a public relations effort to sell a supposed commitment to peace, the company has lend its name to the Veolia Desert Challenge, an Israeli biking event held in the Naqab on 2 December.
This year’s event included a “The Race for Peace”.