Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Together, we have caused PUMA to lose millions in important sports contracts, exposed PUMA’s lies and spread our call for justice with millions worldwide. We won’t stop until PUMA finally ends its complicity in Israeli apartheid.
As protests take place across the world ahead of the PUMA shareholders meeting, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid.