Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Puma apparently sought to shed some of its complicity in Israel’s violations of international law, but failed at even doing that. Puma should focus on ending all complicity in Israel's violations of Palestinian rights, not damage control and public relations campaigns.
Join Third #BoycottPuma Global Day of Action on May 4 to remind Puma shareholders that complicity in Israel's illegal settlements is immoral and makes Palestinian families even more vulnerable at a time of global pandemic.
Puma sponsors the Israel Football Association (IFA), which includes settlement teams, and Puma’s exclusive licensee in Israel, Delta Galil is listed in the United Nations database of settlement companies.