Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Join social media actions and organize a #BoycottPuma campaign to urge the global sportswear manufacturer to end its support for Israel’s illegal settlements pushing Palestinian families off their land.
بعد حملة عالمية، شركة "أديداس" (Adidas) لم تعد الراعي التجاري لاتحاد كرة القدم الإسرائيلي المتورط في الانتهاكات الجسمية للحقوق الفلسطينية. والحملة الفلسطينية للمقاطعة الأكاديمية والثقافية لإسرائيل تدعو شركة "بوما" (PUMA)، التي حلّت محلها، بوقف تورطها حالاً!
Following a global campaign, Adidas is no longer sponsoring football teams in illegal Israeli settlements. Palestinians call on new sponsor Puma to end complicity with Israel's violations of international law.
In a response to the campaign, Adidas claims it "acts in a politically neutral way.” Sponsoring the Israel Football Association, which hosts clubs based in illegal settlements on stolen Palestinian land, is anything but “politically neutral.”
Palestinian football teams and sports associations call on Adidas to end its sponsorship of the Israel Football Association over inclusion of teams based in illegal Israeli settlements on stolen Palestinian land.