A coalition of 22 European NGOs along with Richard Falk, the UN special rapporteur for human rights in the occupied Palestinian territories have in the last week released signif

The campaign targeting Sodastream marketing initiatives continues to achieve results. Sodastream, a private Israeli company producing home carbonation systems, is object of international boycott campaigns highlighting the company’s illegal activities: the main production facilities are located in the Israeli settlement of Mishor Adumim, built illegally in the occupied Palestinian territories in violation of international law and human rights.[1]

In response to a letter from the Italian Stop Sodastream Campaign,[2] Oxfam Italy cut ties with Paola Maugeri, "PR Ambassador" for Sodastream Italy.

On May 27, the City of Venice, Italy sponsored "Join the Stream", a promotional event including the cleanup of the Alberoni beach. The event was organized by Sodastream, an Israeli company producing home carbonation devices, as part of an extensive advertising campaign that includes a series of similar events in several Italian cities.

We are stunned to see the City of Venice involved in a shrewd marketing ploy aimed at creating an image of Sodastream as a company committed to environmental sustainability.