There’s no doubt about it. The campaign to boycott PUMA over its support for Israeli apartheid is having an impact. We won’t stop until PUMA finally ends its complicity in Israel's oppression of Palestinians.
There’s no doubt about it.
The campaign to boycott PUMA over its support for Israeli apartheid is having an impact.
Over one hundred thousand of you have joined the campaign, and social media actions have had a reach of tens of millions. Professional sports teams around the world have not renewed PUMA contracts or pledged not to sign with PUMA.
We know for a fact that PUMA is worried. A leaked internal memo, a chance encounter with a PUMA lawyer, and a meeting with PUMA’s CEO tell us so.
Today as groups in Australia, Malaysia, France and the UK take the Boycott PUMA campaign to PUMA offices and shops, join them on social media.
Share the loooong #BoycottPUMA timeline with PUMA
PUMA’s image is its most important asset, and PUMA cares deeply about it. It promotes itself as a socially responsible company.
But we know that PUMA can’t hide its support for Israeli apartheid behind slick marketing campaigns.
Hundreds of Palestinian sports teams, including those whose players have been killed by Israeli bullets, are calling to boycott PUMA until it stops lending its image to cover for Israel’s crimes against Palestinians.
Stand with them. Sign the pledge!
PUMA acted swiftly to end ties with the Russian Basketball Federation just days after Russia’s illegal invasion of Ukraine.
PUMA must stop its hypocrisy by ending its support for Israel’s decades-long apartheid regime oppressing millions of Indigenous Palestinians.