Update

VICTORY! General Mills to divest from apartheid Israel.

General Mills, parent company of Pillsbury, has sold its stake in its joint venture in apartheid Israel, following several years of BDS pressure over its manufacturing of Pillsbury products in the Atarot industrial zone, an illegal Israeli settlement on stolen Palestinian land.

Yesterday, General Mills announced that the company ​​has sold its stake in its joint venture in apartheid Israel, following several years of BDS pressure.

In 2020, General Mills, parent company of Pillsbury, was named in the UN Human Rights Council’s database of companies complicit in illegal settlement activity, due to the company’s manufacturing of Pillsbury products in the Atarot industrial zone, an illegal Israeli settlement on stolen Palestinian land. 

Activists, human rights groups, and even members of the Pillsbury family have called on the international community to #BoycottPillsbury following the release of the UNHRC database.

The BDS Movement welcomes General Mills’ decision as a decisive step towards ending the company’s complicity in Israeli apartheid and violations of Palestinian human rights. 


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