Action Alert

Puma “Worst. Gift. Ever.” On Black Friday and Cyber Monday, Don't Put Israeli Apartheid in Your Shopping Cart

PUMA's support for Israeli apartheid makes it the Worst. Gift. Ever. 

PUMA sponsors the Israel Football Association (IFA), which governs and advocates on behalf of teams in illegal Israeli settlements. Israeli settlements are illegal land grabs that force Palestinians off their land and are an integral part of Israel’s apartheid regime.

Partnering with Israeli apartheid is bad for business, and PUMA is feeling the pressure. Football clubs in Asia and Europe have ended sponsorship deals with PUMA in response to the call from 200+ Palestinians teamsPUMA’s own ambassadors and business partners are alarmed over the company’s partnership with apartheid Israel.

On Black Friday, Cyber Monday, and beyond, tell PUMA, there's no place for Israeli apartheid in your shopping cart. 


More than 120,000 people have signed the the petition organized by international advocacy organization SumOfUs calling on PUMA to “stop supporting the Israeli apartheid regime’s oppression of Palestinian people.”

120,000 people are saying to PUMA, “We care deeply about Palestinian rights and won’t stop campaigning until you end your partnership with Israeli apartheid.”

Join them!

Add your name now: PUMA, end complicity in Israeli apartheid.

PUMA cares deeply about its image and goes to great lengths to project a progressive corporate persona. But that image is starting to show substantial cracks, as those who truly believe in equality and justice for all join the growing #BoycottPUMA campaign.

Meanwhile, Israel is making headlines and racking up international condemnation over its brutal siege of two million Palestinians in Gaza, continued settlement expansion, authoritarian crackdowns, illegal spying on Palestinian civil society organizations, and murder of Palestinian children.

It’s not a good look for PUMA to maintain this partnership in crime.


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