Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
As groups from New Zealand to South Africa to North America prepare for the #BoycottPUMA Global Day of Action and PUMA’s celebrity ambassadors and business partners raise ethical concerns, join nearly 60,000 people calling on PUMA to end its support for Israeli apartheid.
As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma to end support for Israeli apartheid.
In the aftermath of Ben & Jerry’s decision, Israeli politicians and some U.S. officials are waging a new wave of legal and political warfare against the company to suppress the growing support for Palestinian freedom and to silence anyone who speaks out against Israeli injustice. Take action to uplift the Palestinian call for justice and protect the right to protest.