Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
PUMA’s complicity in Israeli apartheid puts it squarely on the wrong side of history. Amnesty International's recent report on Israeli apartheid calls on businesses to cease activities that “contribute to or benefit from the system of apartheid.”
Puma executives are busy profiting from Israeli apartheid oppressing Palestinians. Help ensure they see Amnesty's report saying businesses have a responsibility to cease activities that “contribute to or benefit from the system of apartheid.”