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Adidas – Don’t Run with Apartheid

January 8, 2011
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The campaign against Adidas' sponsorship of the Jerusalem Marathon, which will pass through Occupied East Jerusalem, is gathering pace.

BDS activists in London have held an action against the sports giant's Covent Garden Store:

Today, Palestine solidarity activists visited the Adidas store in Covent Garden, London, to protest the company’s sponsorship of the Jerusalem Marathon, due to take place in March 2011.

A small group of protestors entered the shop and spoke with a member of management explaining the issue and presenting a letter to be forwarded to the UK and European head offices.

The protest follows the publication of an open letter from the Israeli group Boycott! Supporting the Palestinian BDS Call from Within addressed to Adidas International:

Going through the settlement of Pisgat Ze’ev in occupied East Jerusalem, to the background view of the illegal apartheid and annexation wall, and circling the Hebrew University, which is built on land belonging to the East Jerusalem neighborhood Issawiyah - this marathon boasts of the Israeli illegal control and occupation of the oppressed indigenous Palestinian population of East Jerusalem. Indeed, as the campaigners noted, the marathon aids and abets a violation of international law, namely the war crime described by article 49 of the Fourth Geneva Convention, which states: “The Occupying Power shall not deport or transfer parts of its own civilian population into the territory it occupies”.

January 8, 2011
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