Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
The Organizing Committee, which includes more than 20 of the most prominent Portuguese organizations working for queer and trans liberation, said it would be “hypocritical” to allow States practicing segregation, apartheid and colonization to join the march.
Together, we have caused PUMA to lose millions in important sports contracts, exposed PUMA’s lies and spread our call for justice with millions worldwide. We won’t stop until PUMA finally ends its complicity in Israeli apartheid.
There’s no doubt about it. The campaign to boycott PUMA over its support for Israeli apartheid is having an impact. We won’t stop until PUMA finally ends its complicity in Israel's oppression of Palestinians.