Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Among the teams calling on European clubs to cancel their friendlies in apartheid Israel is Balata FC, whose promising young player, 16-year-old Said Odeh, was shot and killed by Israeli soldiers in early May.
Just a few kilometers away from where Palestinians are struggling in occupied East Jerusalem, Puma maintains its support for Israeli apartheid. Tell Puma: Supporting Israeli apartheid and ethnic cleansing is a very bad look!
Leaked internal communications show Puma is shamefully using information it knows to be false to reassure its own partners and brand ambassadors who are rightly alarmed over its support for Israeli apartheid.