Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
A letter signed by 452 civil society groups worldwide launched a global campaign calling on the UN to assume its responsibility for investigating and eradicating Israeli apartheid, as it did with apartheid in Southern Africa
From Kuala Lumpur to Paris, from Tokyo to Berlin, from Kuwait City to London, actions were held at PUMA shops and retailers, at human rights festivals, football matches and anti-racist football tournaments urging PUMA to end complicity in Israeli apartheid.
For another year, UN's António Guterres has left Israel's army off the “list of shame” of forces endangering children. This year Russia was added to the list. The BDS movement condemns in the strongest terms this blatant colonial hypocrisy.