Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
In a historical vote on Thursday, 16th of June, the Parliament of Catalonia recognized Israel as committing the crime of apartheid against the Palestinian people and demanded to not give any assistance or support to this situation.
As groups around the world mobilize for the #BoycottPUMA Global Day of Action, join them online to tell PUMA that its greenwashing and pinkwashing can't hide its complicity in Israeli apartheid and to thank queer and trans artists for refusing work with PUMA in solidarity with Palestinians.
PUMA is using its "Conference of the People" to promote itself as ethical and sustainable – while continuing its complicity in Israel's apartheid regime committing grave human rights violations against Palestinians.