As the BDS movement continues to grow at a fast pace, many activists around the world, including in Palestine, often wonder what institution or corporation to target and how. Whether it is an academic, cultural, economic, sports or other BDS campaign, selecting the boycott or divestment target is often not as straightforward as many may think, particularly if the overall BDS strategy of mainstreaming is taken into consideration. Here we focus on cultural and academic boycott targets specifically.