Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Finally, Israel’s opposition leaders, not just its leading economists and business executives, are admitting that under the current government, the most far-right, fundamentalist and corrupt ever,
BDS supports Palestinians to continue enduring and resisting the darkness of settler-colonialism and apartheid until we reach the light of freedom, justice, equality and dignity.
From Kuala Lumpur to Paris, from Tokyo to Berlin, from Kuwait City to London, actions were held at PUMA shops and retailers, at human rights festivals, football matches and anti-racist football tournaments urging PUMA to end complicity in Israeli apartheid.
After years of civil society pressure, the European Parliament had to set up a special committee to investigate the use of Israel’s Pegasus and similar surveillance spyware, called PEGA.