Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
The root cause must be acknowledged. The Palestinians have been subjected to the prolonged illegal occupation, blockade and sufferings, the desecration of Al-Aqsa, as well as the politics of dispossession at the hands of Israel as the occupier.
Puma sponsors the Israel Football Association (IFA), which includes settlement teams, and Puma’s exclusive licensee in Israel, Delta Galil is listed in the United Nations database of settlement companies.
Groups worldwide participated in the #BoycottHP Global Week of Action, creatively asserting the demand that HP Inc and HPE end their complicity in Israel’s apartheid, military occupation and settler-colonialism against the Palestinian people