Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
The new owners of South Africa's major toy retailer, "Reggies", Mr. Christian Larsen and Mr. Mohsin Mia, have gone on record confirming that Reggies Toy Stores have ended and no more have a relationship with the Jewish National Fund (JNF), an Israeli para-statal directly involved in Israeli human rights abuses against the Palestinian people.
Stop The Jewish National Fund (StopTheJNF) is an international BDS campaign (see below this email for some StopTheJNF campaign actions and victories from around the world). The local South African chapter of the StopTheJNF was initiated and is led by a group of concerned Jewish South Africans, representing a growing number of Jews who are increasingly opposed to Israel's discriminatory policies and the JNF’s complicity in the ethnic cleansing of Palestinians.