Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
These trips serve to present Israel in a positive light, whitewashing its regime of military occupation, apartheid, and settler-colonialism and its decades-long denial of Palestinian rights, including the right to education.
Puma executives are busy profiting from Israeli apartheid oppressing Palestinians. Help ensure they see Amnesty's report saying businesses have a responsibility to cease activities that “contribute to or benefit from the system of apartheid.”