Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
PUMA is using its "Conference of the People" to promote itself as ethical and sustainable – while continuing its complicity in Israel's apartheid regime committing grave human rights violations against Palestinians.
Together, we have caused PUMA to lose millions in important sports contracts, exposed PUMA’s lies and spread our call for justice with millions worldwide. We won’t stop until PUMA finally ends its complicity in Israeli apartheid.
The Latin American Council of Social Sciences (CLACSO), with more than 800 research centers in 55 countries, endorses the Palestinian call to boycott Israeli institutions complicit in Israel’s regime of military occupation, settler-colonialism, and apartheid.