Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
The pro-Israel camp - and some supporters of the Palestinian cause - are viewing the Scarlett Johansson / SodaStream saga as a defeat for the Boycott, Divestment and Sanctions movement against Israel. I fundamentally disagree.
Yes, the actress refused to bow to pressure to stop being the poster girl for the Israeli company, which has a factory on occupied Palestinian territory.