Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Take action from July 20 to August 20 to shine a light on Palestinian rights and true gender equity and to denounce FIFA and PUMA's complicity in Israeli apartheid oppressing all Palestinians, especially women.
Palestinian rights supporters in Oceania, Asia, Europe and North America are delivering 120,000 signatures to PUMA urging the company to end to its partnership with Israeli apartheid. Join them online!
As groups from New Zealand to South Africa to North America prepare for the #BoycottPUMA Global Day of Action and PUMA’s celebrity ambassadors and business partners raise ethical concerns, join nearly 60,000 people calling on PUMA to end its support for Israeli apartheid.
As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma to end support for Israeli apartheid.
FC Barcelona conditioned the match on not playing in Jerusalem. Beitar refused, confirming this really was all about politics. The Barcelona match is off. Let’s urge Atlético Madrid and Inter Milan to cancel their match!
Just a few kilometers away from where Palestinians are struggling in occupied East Jerusalem, Puma maintains its support for Israeli apartheid. Tell Puma: Supporting Israeli apartheid and ethnic cleansing is a very bad look!