Rebranding Israel, at NYU Brand Israel conference, photo by Jesse Rubin
What is BDS?
Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
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The Palestinian people’s struggle for freedom, justice and equality needs your support. It's simple to get involved with the BDS movement today.
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Strategic BDS campaigns are building mass public support and having a real impact.
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