The root cause must be acknowledged. The Palestinians have been subjected to the prolonged illegal occupation, blockade and sufferings, the desecration of Al-Aqsa, as well as the politics of dispossession at the hands of Israel as the occupier.

In 2021, the Global South joined Palestinians in calling for #UNinvestigateApartheid.

Puma sponsors the Israel Football Association (IFA), which includes settlement teams, and Puma’s exclusive licensee in Israel, Delta Galil is listed in the United Nations database of settlement companies.