A professionally-produced video recently appeared on YouTube, taking the viewer on a carefully-constructed tour of the production facilities for the Israeli companySodaStream, manufacturer of carbonated drink machines.
The 8.5-minute video focuses on the firm’s factory located in Mishor Adumim, the industrial zone of the illegal Israeli settlement http://elect
The boycott divestment and sanctions (BDS) campaign initiated by Palestinian civil society has been gaining strength since its launch in 2005. The aim of BDS is to pressure companies, universities and governments to cut ties with the apartheid state of Israel. It is an international campaign that has had many victories around the world.
Artists such as Elvis Costello, Snoop Dogg, Meg Ryan and Roger Waters have all refused to perform in Israel. Companies such as Alstom, the French transport multinational, lost a US$10 billion contract in Saudi Arabia.
On 29 September, BDS activists from Palestine Forum Japan (PFJ) picketed two department stores in Abeno, Osaka demanding the immediate end to sales of SodaStream given the Israeli company's extensive operations at a West Bank settlement built on stolen Palestinian land. Settlements are illegal under international law and constitute a war crime.
The campaign targeting Sodastream marketing initiatives continues to achieve results. Sodastream, a private Israeli company producing home carbonation systems, is object of international boycott campaigns highlighting the company’s illegal activities: the main production facilities are located in the Israeli settlement of Mishor Adumim, built illegally in the occupied Palestinian territories in violation of international law and human rights.
In response to a letter from the Italian Stop Sodastream Campaign, Oxfam Italy cut ties with Paola Maugeri, "PR Ambassador" for Sodastream Italy.
Stock market analysis website Seeking Alpha published an article last week blaming the recent decline in the stock price of SodaStream (SODA) on the boycott, divestment, and sanctions (BDS) campaigns targeting the carbonation equipment manufacturer, which maintains facilities in West Bank settlements, considered illegal under international law.
On May 27, the City of Venice, Italy sponsored "Join the Stream", a promotional event including the cleanup of the Alberoni beach. The event was organized by Sodastream, an Israeli company producing home carbonation devices, as part of an extensive advertising campaign that includes a series of similar events in several Italian cities.
We are stunned to see the City of Venice involved in a shrewd marketing ploy aimed at creating an image of Sodastream as a company committed to environmental sustainability.